SHARING WHAT'S INSIDE

TRANSPARENCY AND LABELING

We all want to know more about the foods we eat – where they come from, what’s inside them and how they are made. We believe that’s a good thing, so we're committed to openness and transparency. Part of the story is right there on your Reese’s Peanut Butter Cup wrapper or your Krave package.

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MAKING LABELS SMART

We are committed to help you quickly and easily find what you want to know about our products.  In addition to providing nutrition and ingredient information on product labels and our website, we are using the power of technology to put detailed ingredient information right at your fingertips.   We helped develop and continue to rollout SmartLabel™ on U.S. products. SmartLabel™ is a web-based tool that lets you scan a QR code on the product package that links to a wide range of information about that specific product, such as:  nutritional information, ingredients and their definitions, any allergen, gluten-free, and GMO ingredients information

> Watch Video to find out more about SmartLabel

WHERE OUR INGREDIENTS COME FROM

Great-tasting, high-quality products start with ingredients grown with care. We’re proud to source our ingredients the right way and continue our commitment to transparency. We’ve created an interactive map to give you a greater understanding of how we source our ingredients and where they come from. You can see the origins of two of our iconic products - Reese’s Peanut Butter Cups and Hershey’s Milk Chocolate with Almonds Bars - from field to production in Hershey, Pennsylvania.

JOIN IN OUR INGREDIENT CONVERSATIONS

We’re not perfect, but we continue to learn from consumers like you so we can bake transparency into everything we make. That’s why we’re doing more to share information about what’s in our products, including detailed responses to topics you commonly ask us about like GMOs and simple ingredients. You can also join employees across the company in their ingredient conversations about our products.