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A Consumer-Centered Approach to Innovation

We’ve learned a lot over the last 125 years by listening.  From following trends in flavors in snacking, to understand how and shoppers navigate the physical store and online shelf, we’ve developed industry-leading capabilities innovation that help consumers create more moments of goodness, and promote growth for our retail partners.
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Consumer-focused Insights

Learn more about how we use data and a consumer-centered approach to develop everything from new products to new ways to connect with shoppers.

Our Retail Expertise

Whether it’s the in-store experience or the digital shelf, we’ve spent decades learning how to engage shoppers to give them the right product at the right time to bring moments of goodness to their day and unlock growth for our retail partners.

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Industry Leading Innovation

Want to learn more about Hershey’s industry leading innovation and hear from our experts?  Sign up for our newsletter the Hershey Insighter.