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Trends & Insights

BROOKSIDE Celebrates ‘Ballsy’ Women in New Campaign

Laura Renaud
Corporate Communications, The Hershey Company

It takes something special to take a risk, to make a left turn when everyone expects you to go right, to pursue your passion instead of going with the flow. Brookside is recognizing women who make such “ballsy” moves in the second half of their lives, in a new campaign featured in Ad Age. Read the story.

"The Brookside consumer is making ballsy moves and our product is daringly different and it sort of goes together," Kriston Ohm, Brand Director Brookside says, adding that the line is meant as a way of being spirited, with a bit of an edge.