The Plume

SPREADING GOODNESS IN ALL THE RIGHT DIRECTIONS

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Table For One: Why We Are Increasingly Eating Alone

How we eat in America today is a reflection of the continued erosion of ritual, and nothing is more powerful proof of this than just how much of our collective eating occasions happen alone. We are eating more and more alone; we are prioritizing non-ritualized snacking over meals; and as household sizes are getting smaller, mealtime ritual is harder to sustain interest in.

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Doing Well By Doing Good is A Lot More Than the Bottom Line

WHY HERSHEY IS ONCE AGAIN CHOSEN AS ONE OF THE MOST CIVIC-MINDED COMPANIES

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The Air & Ground Game: Sales & Marketing Winning Together

Sales and Marketing should be working together as seamlessly as the right and left brain. If this sounds like an unrealizable dream, we have some thoughts from Mary-Ann Somers, Hershey’s Vice President of U.S. Confection Marketing Organization, and Chief Sales Officer Rob Gehring on how they’ve transformed the way their two organizations work together. The positive chemistry between these two leaders is impacting Hershey and laying the groundwork for a winning plan.

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When Capital Generates Social Impact And Financial Returns

Michael Baldinger is RobecoSAM’s CEO. Before being appointed CEO, he was the Head of Global Clients & Marketing at RobecoSAM and was a member of RobecoSAM’s Executive Committee. Prior to joining RobecoSAM, he was Head of Distribution in the Americas for the Credit Suisse Asset Management division in New York. Previously, Michael Baldinger worked at Bear, Stearns & Co. Inc. (New York), where he was responsible for large institutional clients and brand development for Bear, Stearns & Co. Inc. in Switzerland. Michael Baldinger began his career at Credit Suisse First Boston in Zurich, where he was responsible for foreign equities trading.

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Now is the Time to Modernize and Expand Food Labels with Technology

American consumers have developed a voracious appetite for information about the ingredients in their food. They deserve answers to their questions: Did the ingredients come from an organic farm? Do they contain anything that could cause an allergic reaction? What about genetically modified ingredients? Is it kosher? Does it have gluten in it? Up until very recently, most of this information was boiled down to fine print or defined by a symbol on the package – or wasn’t disclosed at all.

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A Beautiful Find: How Two Grocers Stock Relevance Through Sustainability

To make a supermarket energy-efficient today is to glimpse into the future, or to stare into the face of ugly.

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5 Things to Know About the Global Appetite for Snacks

The people have spoken and they want snacks. That’s one takeaway from “Snack Attack: What Consumers Are Reaching for Around the World,” a global snacking report by Nielsen, which sought answers from 30,000 consumers in 60 countries about popular snacks. In 2014—the year of the survey—snack sales across the globe hit $374 billion, which was a 2 percent increase from the previous year.

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S'mores: Selling the Iconic Treat of Summer at Retail

For millions of Americans, the sight of a golden-roasted marshmallow, crisp graham cracker, and perfectly melted Hershey’s Milk Chocolate brings back visceral memories of summer evenings spent with friends and family. The iconic treat has evolved into a flavor profile in its own right; many S’mores-inspired products have appeared on store shelves and restaurant menus. From coffee drinks to protein bars to gourmet gum, cookies, and gelato, the flavor of S’mores is taking shape in exciting, innovative ways. However, there is no treat more fully embedded in Americana than the classic S’more, and the keystone of this delicious snack is Hershey’s Milk Chocolate. Hershey brands have a storied history, intertwined with American tradition, and we are immensely proud of that legacy. On a personal level, the happy memories I had growing up with Hershey brands was one of the reasons I felt compelled to join The Hershey Company.

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