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Purpose, Strategy & Culture

Making a Difference Through the "Energize Learning" Project

How The Hershey Company and Project Peanut Butter's "Energize Learning" Project Contributes to Children's Access to Nutrition and The Fight Against Child Labour
AIM-Progress Africa
Content originally published in the AIM-Progress Africa hub Newsletter Q1 2022

The African Union (AU) has declared 2022 to be the Year of Nutrition. With high levels of malnutrition in the continent, in 2022, the AU is committed to strengthening resilience in nutrition and food security on the African Continent and to strengthening agro-food systems.

AIM-Progress Africa hub with our regional facilitator, Partner Africa, is enabling member companies in the region to come together, exchange best practices, set up projects, and ensure positive impact at a wider scale. Africa hub co-chairs, Goodwill Shandu, The Coca-Cola Company, and Phangisa Matsebula, AB InBev, are leading the support of these activities. With this agenda in mind, we thought it would be great to put in the spotlight for this first edition of the AIM-Progress newsletter a project from The Hershey Company that focuses on improving children’s access to nutrition, while simultaneously contributing to the fight against child labour and strengthening agri-food systems.

Q: Can you explain what the project entails?

A: Energize Learning is a project funded entirely by The Hershey Company, which is partnering with Project Peanut Butter, an NGO focused on children’s nutrition, to produce and distribute daily via schools in Côte d’Ivoire and Ghana a vitamin-fortified, peanut butter-based snack called “ViVi” that provides children with 30 percent of their daily recommended vitamin intake.
Q: Can you explain how this project increases nutrition rates while simultaneously contributing to the fight against child labour?

A:  Since 2015, when the project first started, we have seen children respond very enthusiastically to ViVi. Research has shown that children who receive ViVi have significantly lower rates of childhood anaemia. Because of ViVi’s popularity, children are motivated to attend school and to remain at school throughout the day instead of staying at home after the lunch break. Better educated children mean children who are more likely to achieve their full potential, breaking free of the cycle of poverty and illiteracy that is among the identified root causes of child labour.  The more hours that children spend in school mean fewer hours during which they may be tempted to perform hazardous tasks on their families’ farms.
Q: Can you explain how the project relates to strengthening agri-food systems?

A: The Hershey Company is proud of the support that it provides to local producers of peanuts, currently offering them a secure market for about 100 tons of peanuts annually. The project is supporting local capacity to deal with a range of food safety issues, including aflatoxin and food packaging and handling. We also source locally grown and locally processed cocoa (as a flavouring) and several other materials and ingredients for ViVi that have been produced in-country, adding to the economic impact of the project at the community level. We are optimistic that this impact will grow as the project evolves and expands in Côte d’Ivoire.
Q: What have been the cornerstone of the project’s achievements?

A:  The Hershey Company and Project Peanut Butter have engaged in strong partnerships with the Ghana School Feeding Programme and the National Nutrition Council in Côte d’Ivoire. These partnerships, which extend down to the level of school principals in the targeted communities, are allowing us now to provide ViVi free of charge to more than 45,000 school children daily. The construction of state-of-the-art ViVi production facilities in both countries also is a very significant element of the Energize Learning project’s success.
Q: What tips would you like to give to other companies or African based suppliers?

A: The importance of understanding and aligning with priorities established by national governments cannot be overestimated and is essential for obtaining requisite local support.

Do you want to learn more about this project? Please reach out to Tim McCoy, Director, Cocoa Partnerships, Hershey Trading GmbH

This interview was originally published in the AIM-Progress newsletter.