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Purpose, Strategy & Culture

Old Meets New: The Hershey Company's New, Award-winning Brand Refresh was Years in the Making

What It’s Like to Refresh a nearly 130-year-old Brand, and Win an Award for It
Madison Schreyer
Manager, Visual Communications

Key Takeaways:

    • The Hershey Company's recent brand refresh was named Best Implementation of a Brand Development project in North America by Transform Magazine’s Transform Awards.
    • The rebranding project sought to honor the Hershey legacy while representing the breadth of its brands and impart its purpose of “making more moments of goodness.”
    • The colorful rebrand aims to bring joy and excitement to customers and consumers, as well as the greater Hershey team.